Macro Integration Services Comprehensive Network Infrastructure For Retail Stores

Bart Collins, Vice President, Sales at Macro Integration Services is excited about his company’s ability to solve the current and future opportunities and challenges for retailers. As evidenced in the emerging trends at the recent annual RetailNOW conference of the Retail Solution Providers Association (RSPA), Collins is elated that Macro’s business model focuses on point-of-sale, network infrastructure, PCl compliance, and mobility. Collins, who is a board member of the RSPA, highlights the fact that “Macro’s services have expanded from a pure services model to one that provides technology hardware and software solutions to our elite group of multi-located retail customers.”

Macro provides and implements Point of Sale (POS) hardware and software systems, as well as the services to warehouse, stage, install, and then maintain it. In this backdrop, ever since the company’s inception, Delhaize America is a customer instance where Macro provides almost all retail systems installation, remodeling, store closing, and asset management services for their subsidiary brands such as Food Lion, Hannaford, and Bottom Dollar Foods. “For our varied customers, we are heavily involved in the store’s infrastructure by providing product like POS terminals, electronic payment, servers, PCs, workstations, self-service kiosks, self-checkout, wireless access, telephony, digital signage, security, networking, and more,” Collins adds. Additionally, the company offers help desk support, training, project management, consulting services, and on-site and depot maintenance. Macro continues to expand relationships with select business partners, such as NCR, Toshiba, Wincor, Elo TouchSystems, HP, Cisco, and Crimson TT for retail hardware and software products.

Retailers face a daunting task in investments and workloads to adopt a technology refresh across all locations within a short timeframe. Macro’s recognition highlights the quality, scale, flexibility, and value offerings to rollout large projects spread across more than 20- 30 locations in a very tight implementation time span. Macro’s significant experience with partner service organizations works well for the cyclical nature of customers’ projects. The advantage for the companies such as Hugo Boss, Coca-Cola, Colonial Downs, Stage Stores, Family Dollar, Krispy Kreme, Extended Stay America, and many more are rooted in Macro’s penchant for great long-term customer relationships.

Sharing the vision of establishing Macro, the Macro executive team includes principle and co-founder, Wayne Williams, and VP of Operations and co-founder, Tommy Gardner. Both have life-long careers in the store systems industry. At the helm is Terry Morgan, President of Macro Integration Services, with his three decades of management consulting and grocery retail industry experience raises the tide in trust-building and longevity for their clients. He claims, “We are currently seeing a number of opportunities opening for us at the various ABC Boards across North Carolina which will double up as a source of recurring revenue. Our market includes the retail, hospitality, and gaming industries, but through our development of bill payment kiosks, we are also finding opportunities in the government municipality market.” Furthermore, in concurrence to the varied cu tomer business cycles, Macro is enhancing its strategies to offer more services in payment processing, field maintenance, and depot maintenance expanding to include consulting and interim executive services.

Macro Integration Services To Substantially Grow Business With IFS Field Service Management

IFS, the global enterprise applications company, announces that Macro Integration Services of Greensboro, N.C. has selected IFS Field Service Management to help them augment their current retail integration and deployment services with value added services like annual maintenance contracting and warranty management.

Macro provides procurement, systems integration, and, deployment services across multiple retail sites. Support and maintenance for their customers’ POS, kiosks, payment, digital signage, video and mobile equipment is a strategic growth area. The company had typically worked on the basis of defined projects and responsive break-fix repair. IFS Field Service Management will deliver the inventory management, contract management, warranty management and subcontractor management functionality to enable the company to offer annual service contracts, which will give Macro customers a predictable cost for system maintenance along with a service level agreements for issue resolution.

In selecting IFS Field Service Management, Macro is getting:

Comprehensive tools for annual maintenance and service contracting, which combined with other strategic moves is anticipated to increase service capacity substantially.

Improved customer experience which will allow customers to have a consistent level of service at a predictable expense, along with an online portal that will provide visibility into equipment and project status and Macro performance against SLAs.

Enhanced response and resolution times through advanced inventory logistics. Most of Macro’s inventory is customer-owned, and may be located either at Macro, at a forward inventory location, at a customer site or on a technician’s service vehicle. Parts are highly unique to each customer, and each customer may have multiple unique systems, increasing inventory logistics complexity across their environment.

Advanced warranty functionality to enable Macro to track the customer-owned equipment still under manufacturer warranty and handle warranty replacement and claims.

Advanced tools to manage subcontractors while including SLA reporting and customer service surveys and reporting.

“Our customers want more proactive service at a predictable cost, along with visibility into overall store operations. The work we do keeps those stores operational and productive,” Macro Integrations Services President Terry Morgan said. “Our investment in IFS Field Service Management software is a central part of our strategy to deepen the relationship with our customers and increase our capacity to serve new customers.”

Katherine James, IFS vice president of sales for North America, added, “More and more of our customers are implementing field service management software not only to reduce the cost of the service organization, but to increase top-line capacity and engage in new business models that drive new revenue and profits. This requires field service management software that extends beyond the basics, enabling a service organization to become more of a strategic partner to their customer rather than just a vendor. This is exactly what Macro will be doing with our software. We will look forward to being a part of their aggressive growth trajectory.”

For more information about IFS’s solutions within field service management, please visit:

About Macro Integration Services

Macro Integration Services provides premier retail and grocery chains with quality deployment, integration and maintenance services. Their deep experience and network of technology partnerships bring cost-effective results tailored to each customer. The Macro approach is different. Each customer has a dedicated team of solution managers, relationship managers, and courteous and professional engineers. The team of professionals are 100% committed to work within the customer’s budget, schedule and scope of work. For Macro, it’s the people that make the difference. For more information, visit: 

About IFS

IFS™ develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with commitment to our customers, has made us a recognized leader and the most recommended supplier in our sector. Our team of 3,500 employees supports more than one million users worldwide from a network of local offices and through our growing ecosystem of partners. For more information, visit:

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Macro Provided, Staging and Deployment For Thin Client HR Kiosks In 680 Extended Stay America Hotels

Extended Stay America decided to deploy a Dell Thin Client Human Resources solution.  Extended Stay America will utilize these thin clients in all 680+ hotels for training and other HR functions.  Macro is providing the Dell hardware to Extended Stay America along with staging the hardware and deploying the thin clients to all stores.

Extended Stay also needed to deploy all new ADP time clocks to all sites.  Macro staged the time clocks in Greensboro and deployed them along with the Dell Thin Client solution.

The ability for Macro to coordinate two completely separate projects working with different companies such as Dell and ADP has saved Extended Stay America much time and money deploying both of these solutions at the same time.

Macro has also provided Field Services for Extended Stay America.  Extended Stay’s data rooms were in need of reorganization.  Macro went onsite in several hotels removing old equipment and cables no longer in use.  Macro utilized racks that were in place, organizing and labeling equipment and wiring that will continue to be used.

BSA Success Story

The BSA World Jamboree is a once and a lifetime experience for Scouts across the globe. In July 2019, 45,000 Scouts descended on The Summit High Adventure base in West Virginia. The Boy Scout Supply Group was responsible for supporting the event with 3 full-service retail outlets in a challenging outside environment.

The task BSA and Macro faced was how to plan, construct and tear down all retail operations with limited time. By every measure the project was a success with over $3 million in sales over two weeks.

This project represented the final step of a successful national POS rollout to nearly 300 local Scout stores over 30 states