Bart Collins, Vice President, Sales at Macro Integration Services is excited about his company’s ability to solve the current and future opportunities and challenges for retailers. As evidenced in the emerging trends at the recent annual RetailNOW conference of the Retail Solution Providers Association (RSPA), Collins is elated that Macro’s business model focuses on point-of-sale, network infrastructure, PCl compliance, and mobility. Collins, who is a board member of the RSPA, highlights the fact that “Macro’s services have expanded from a pure services model to one that provides technology hardware and software solutions to our elite group of multi-located retail customers.”
Macro provides and implements Point of Sale (POS) hardware and software systems, as well as the services to warehouse, stage, install, and then maintain it. In this backdrop, ever since the company’s inception, Delhaize America is a customer instance where Macro provides almost all retail systems installation, remodeling, store closing, and asset management services for their subsidiary brands such as Food Lion, Hannaford, and Bottom Dollar Foods. “For our varied customers, we are heavily involved in the store’s infrastructure by providing product like POS terminals, electronic payment termina.ls, servers, PCs, workstations, self-service kiosks, self-checkout, wireless access, telephony, digital signage, security, networking, and more,” Collins adds. Additionally, the company offers help desk support, training, project management, consulting services, and on-site and depot maintenance. Macro continues to expand relationships with select business partners, such as NCR, Toshiba, Wincor, Elo TouchSystems, HP, Cisco, and Crimson TT for retail hardware and software products.
Retailers face a daunting task in investments and workloads to adopt a technology refresh across all locations within a short timeframe. Macro’s recognition highlights the quality, scale, flexibility, and value offerings to rollout large projects spread across more than 20- 30 locations in a very tight implementation time span. Macro’s significant experience with partner service organizations works well for the cyclical nature of customers’ projects. The advantage for the companies such as Hugo Boss, Coca-Cola, Colonial Downs, Stage Stores, Family Dollar, Krispy Kreme, Extended Stay America, and many more are rooted in Macro’s penchant for great long-term customer relationships.
Sharing the vision of establishing Macro, the Macro executive team includes principle and co-founder, Wayne Williams, and VP of Operations and co-founder, Tommy Gardner. Both have life-long careers in the store systems industry. At the helm is Terry Morgan, President of Macro Integration Services, with his three decades of management consulting and grocery retail industry experience raises the tide in trust-building and longevity for their clients. He claims, “We are currently seeing a number of opportunities opening for us at the various ABC Boards across North Carolina which will double up as a source of recurring revenue. Our market includes the retail, hospitality, and gaming industries, but through our development of bill payment kiosks, we are also finding opportunities in the government municipality market.” Furthermore, in concurrence to the varied cu tomer business cycles, Macro is enhancing its strategies to offer more services in payment processing, field maintenance, and depot maintenance expanding to include consulting and interim executive services.