About Us

Macro Integration Services has been solving complex problems for exceptional companies for two decades. We are a trusted advisor to our customers and a knowledgeable advocate for our partners.


Macro Integration services is committed to the long-term success of our customers and associates supported by our core values.

Core Values


Mutual partnerships are built on a solid foundation of trust


Associates conduct themselves with the highest level of personal and professional integrity


The job is not complete until it meets all of the established requirements according to our high standards


We are committed to continuous learning and improvement in our quest to be the best


Success is achieved through the teamwork of our Customers, Partners and Associates

Our Story

Throughout our history we have had the pleasure of serving many great customers and partnering with some of the industry-leading OEMs. Take a look at some significant events in our history.

Founded by

Wayne Williams, Bart Collins, and Tommy Gardner with our first customer Food Lion

Second Customer

Macro adds our Second Customer Coca-Cola

Innovation Solutions Award

For Vertical Systems Magazine, for our Kiosk Solution at Colonial Downs

First Lodging Customer

Extended Stay America


New store installs, remodels, order confirmation boards and depot maintenance.

PCI QIR Certified

Became certified as a Qualified Integrator Reseller to perform more secure payment installations


Partnered with IPC/Subway for Franchise order fulfillment and video surveillance

Health Safety Solutions

Macro helps our customers prepare for COVID-19 by offering a number of new solutions focusing on Associate and Customer safety

Gold Level

Partnership with NCR

First Retail Customer

Begin Relationship with Stage Stores

New President

Retail industry leader Terry Morgan hired as President

Southeastern Grocers

Partnered with Southeastern Grocers for new store installs and special projects

PCI Participating Organization

Joined the PCI Council to have a voice in the payments industry

Implemented Enterprise Service Management System

Managing all orders, warehousing and support


Began advance exchange depot with 19,000 serial numbers under contract

Senior Leadership Team

Bart Collins has over nearly 30 years of experience in the retail services industry holding positions in Sales, Operations and Management. Bart formed Macro Integration Services in 2002 with Wayne Williams and Tommy Gardner. He has served as VP of Sales and in 2019 became President. He is a 1985 graduate of North Carolina State University with a Bachelor of Arts degree in both Business Administration and Economics.


Bart Collins


Wayne has 27 years in the retail services industry holding positions in Field Service and Project Management. After his honorable discharge in 1993, Wayne joined Century Data Systems (CDS) as Field Technician. He was quickly promoted within a year to Team Manager due to his skill and customer service attitude. He joined the newly formed Macro Integration Services in 2002 as Account Manager for Food Lion. A vital part of Macro's ongoing success, Wayne continues to lead all service activities at Food Lion/Delhaize America.


Wayne Lutzka

VP of Major Account Services

Mike has over 28 years of experience in IT and retail services holding various positions in Business Development, Sales and Management. In addition, He holds the PCIP, Payment Card Industry Professional, designation from the PCI Security Standards Council. Joining Macro in 2017 after a 20-year career with Kyrus (later Agilysys, Tolt Solutions and Pomeroy by merger), Mike’s passion is driving shared success with Macro’s customers and partners. Mike has both Bachelors of Arts and Master of Public Administration degrees from the University of South Carolina. He is also a graduate of the Santa Clara University Retail Masters Executive Program.


Mike Senn

VP of Service

Salem Collins

Salem Collins

VP of Business Development & Logistics

Guy has been in the retail industry for 34 years holding various positions in Retail IT Management as well as in the partner channel. In 1984, Guy began work at BC Moore and Sons where he worked for 22 years. Guy joined Macro Integration Services as a Sales Director in 2006. Important to his success are his years as a Macro customer while at BC Moore. Under Guy's leadership Macro has developed relationships with Extended Stay America, Krispy Kreme, and several North Carolina ABC Boards. He attended USC Lancaster and the University of South Carolina in Columbia.


Guy Penegar

VP of Sales