The Boy Scouts of America (BSA) provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be “Prepared. For Life.®” The Scouting organization is composed of approximately 2.2 million youth members between the ages of 5 and 21 and approximately 800,000 volunteers in local councils throughout the United States and its territories.
BSA World Jamboree
The US was set to host the World Jamboree for the first time since 1967. The BSA had to construct 3 unique retail pop-up stores in a challenging outdoor environment. The pop-up stores contained the standard BSA point of sale systems as well as video surveillance. All 3 sites had to be constructed, wired and made ready for business in a very tight time window.
MACRO VALUE ADD
Over several site visits, Macro technicians wired the pop-up stores and configured and installed the POS environment. Macro provided on-site support before, during and after the event to ensure everything went to plan. When complete Macro de-installed all of the equipment so that it could be re-deployed.
Results
45,000 international attendees, visitors and volunteers brought plenty of traffic in the 2-week period. By every measure the project was a success with well over $3 million in sales.
Keep Ahead Of Your Competitors
You need Macro's experienced and flexible team to help you complete a successful multi-site deployment. Avoid the risk of losing money on a poor deployment, and keep your business systems ahead of your competitors.
