Macro Eyes Growth in Self-Checkout Market

On Monday, November 9th, Macro Integration Services announced the renewal of its partnership with NCR and entry into the Convenience and Fuel Retailing (CFR) market.  Macro is authorized to sell the entire line of NCR hardware products but will focus on the fuel and convenience space. Macro President, Bart Collins remarked, “We see a tremendous opportunity, specifically in self-checkout, in the fuel retail space.” The convenience market represents 35% of the bricks-and-mortar retail tracked by Nielsen in the US, per a recent industry study by the National Association of Convenience stores (NACS). Convenience self-checkout is a known labor savings. Typically, a store can operate up to 4 SCO units with one store associate. Keeping lines moving is a real benefit for a positive customer experience. Configured with specific options the NCR SCO units can accept multiple payment types. All of this adds up to a significant improvement to the in-store experience, increase efficiency and sales. Collins further commented, “We believe that Macro’s retail experience and legendary customer focus, coupled with an industry-leading solution from NCR, will enable us to deliver real value to the market.” Macro is making significant investment in skills and resources to support the move into the market. About Macro Macro Integration Services has been solving complex problems for exceptional companies for 2 decades. We are a trusted advisor to our customers and a knowledgeable advocate for our partners. We pride ourselves on putting the needs of our customers first. As a result, our solutions are built from custom requirements and not an inflexible process. At Macro, that is what we specialize in – meeting your exact needs. Read about About NCR Here