BSA Success Story

The BSA World Jamboree is a once and a lifetime experience for Scouts across the globe. In July 2019, 45,000 Scouts descended on The Summit High Adventure base in West Virginia. The Boy Scout Supply Group was responsible for supporting the event with 3 full-service retail outlets in a challenging outside environment.

The task BSA and Macro faced was how to plan, construct and tear down all retail operations with limited time. By every measure the project was a success with over $3 million in sales over two weeks.

This project represented the final step of a successful national POS rollout to nearly 300 local Scout stores over 30 states