Great Tools for QSR Digital Loyalty: Zebra’s Presentation Scanners

Digital loyalty programs are a big part of quick service restaurant (QSR) marketing and sales strategy these days. Ideally, your loyalty program should be integrated into every point of sale, not just at your front counter or in the drive-thru, but also at any digital kiosks you may be using.

Fortunately, there’s an easy way to make sure you and your customers can scan loyalty cards, coupons, and QR codes—even on a mobile device screen or when customers are engaging in self-service ordering.

Our partners at Zebra have a complete portfolio of scanning solutions specifically designed for restaurant point-of-sale and digital loyalty requirements, including hands-free presentation scanners for the front counter, hybrid handheld and presentation scanners for the drive-thru, and fixed-mounted imagers for integrating with self-service kiosks.

These solutions deliver a number of great features and benefits:

  • Contactless presentation scanning
  • Fast and first-time capture of 1D/2D/QR barcodes, IDs, and loyalty cards
  • Easy pairing and integration with point-of-sale software and hardware
  • Simple device configuration—just scan a barcode to apply all your settings
  • Durable and reliable performance that lasts years in restaurant environments

At Macro Integration Services, we’ve been helping many of our restaurant customers deploy these Zebra scanners as they install or upgrade their point of sale, so they can incorporate digital loyalty at every customer touch point.

As is always the case with Zebra products, our customers are extremely happy with the level of quality and performance they get from these scanners, and even though they have some of the most advanced scanning capabilities available on the market, they’re still incredibly simple to set up and use.

Here’s a quick rundown of some of the specific Zebra presentation scanners we recommend.

DS9300 Series Scanners
The Zebra DS9300 Series features hands-free presentation imagers with a compact profile that fits virtually anywhere. It’s also has a great, sleek look that adds a bit of style to your front counter or checkout.

This device also provides rapid fire, best-in class scanning speeds by just swiping a barcode or QR code past the scanning window. Zebra’s PRZM Intelligent Imaging technology ensures a successful scan the first time, every time—even on challenging barcodes. The DS9300 also has the widest field of view in its class, delivering an all-around level of scanning performance that no other device of this type can match.

DS9900 Series Scanners
Zebra’s DS9900 Series scanners are really 2-in-1 hybrid devices. They’re designed with a built-in base and a sturdy one-piece design, so you can use your scanner as a standalone presentation scanner or pick it up and use it as a handheld device.

Like the DS9300 Series, it has the same Zebra PRZM Intelligent Imaging technology with unparalleled scanning performance on 1D and 2D/QR barcodes, even if they’re poorly printed or damaged. You also get the same rapid-fire speed with first-pass read rates and wide field of view, so you can keep your point of sale moving.

DS457 Fixed-Mounted Scanners
Zebra’s DS457 Fixed-Mount Scanner Series delivers fast, high-volume, and hands-free scanning of virtually any barcode, including 1D and 2D/QR codes.

Regardless of the type of barcode that’s presented and whether it’s printed on paper or displayed on a mobile phone screen, the DS457 provides super-reliable scanning in a tiny footprint that fits in the most space-constrained areas. It can be used as a standalone scanner in front counter or drive-thru service areas with minimal room for extra equipment, or you can integrate it into a self-service kiosk.

Where to Get More Info and Pricing on Zebra Presentation Scanners

If you’re planning to install or upgrade the point of sale at your restaurants, or you just want to add better digital loyalty program support to your existing point of sale, we highly recommend Zebra presentation scanners. They’re a great way to ensure you can scan barcodes and QR codes on loyalty cards, coupons, or mobile device screens.

To learn more about Zebra presentation scanners, how to integrate them with your point of sale and digital kiosks, and get pricing, specs, and more information, contact us at Macro Integration Services. As a Zebra-certified partner, we can provide you with expert advice and solution information, as well as outstanding pricing for your business.

Call us at 336-931-0674 or use our contact form to email us directly.